Below you will find a discussion on how the impacts of globalisation and representation are shifting customer interests in television and media.

In contemporary society, globalisation has been an influential trend, which has boosted the networking of goods and ethnology around the globe. The entertainment sector has been hugely affected by this trend. As various sectors for commercial activity and travel are making it possible for people to communicate across borders, there has been a considerable improvement in the transfer of ideas and customs across nations. This interest has gradually incorporated itself into recent media consumption trends, with international television and cinema reaching broader markets across new regions. It can be admitted that this trend has origins in both education and social media. These days educational and cultural organisations are trying to promote global recognition through foreign language education, making people more attracted and receptive towards foreign media. In addition, through social media, there has been a rise in cultural visibility, cultivating audience curiosity for international television and film.

In the existing entertainment industry, technology has transformed the way that people are consuming media. Unlike standard television networks and televising services, the advancement of streaming sites has shifted viewer demands away from regionally limited and schedule-run media outlets. These streaming sites permit audiences to access a larger range of content, on-demand, generating a set of new television industry trends. Consequently, these platforms are investing greatly in international material and fostering collaborations with prominent foreign entertainment providers. The CEO of the company that owns Studio Dragon, for instance, would identify the increasing appeal of k-dramas outside of Asia. These programs are prepared to accommodate for overseas viewers by means of multilingual subtitles and dubbing, as a crucial element for rising above language barriers together with enhancing accessibility.

For many contemporary audiences, there has been an obvious shift away from standard territorial entertainment, especially as younger audiences are seeking more diverse and authentic stories. International entertainment is becoming acknowledged for offering a fresh take on familiar genres as well as experiencing unique culturally rich stories that stand apart in the crowded media landscape. Current television trends are also concentrating on representation. Viewers are showing a significant interest in personalities and settings that mirror a more comprehensive range of human backgrounds. This has led many audiences to look for media from other nations, as they provide varied world perspectives and narration approaches. Looking at the show business, for example, the head of the fund that has a stake in Sky would appreciate read more that worldwide entertainment is increasing in attraction. Similarly, the CEO of the Parent company of Columbia Pictures would concur that international cinema is becoming more widespread. In addition, over the last few years many international media companies and industry names are winning awards and recognition at renowned events. These latest trends in television and film are validating that the need for international media is growing among global markets.